theROARR
When nature rumbles the world listens
ROARR is a global conservation and regeneration movement that gives nature a voice. ROARR is designed to galvanise people across the world to act NOW on climate change, by putting the wonder of the natural world centre stage. We want to harness the power of innovative storytelling to present new perspectives that put nature first and instil a sense of hope for the future.
ROARR is born from the sound of Zambia's mighty Victoria Falls. It will become not just our stage but an emblem of hope; where nature herself inspires us to act, donate and protect. We will conclude at an epic world record-breaking finale show: ROARR From The Falls in April 2025.
About nature - In nature - Powered by nature - Supporting nature
Stream & Share our track Waterfalls Never End today
Help raise money for nature with every listen. Proceeds from each stream will go to our charity partners who are making a difference today.
watch the latest
Across the world human activities are putting the vital resource of rivers and lakes under tremendous strain. Help us support WWF who are striving to protect and revive the rivers and wetlands that sustain both people and nature.
Drought across Zambia and surrounding countries in Africa is impacting thousands of people, resulting in food insecurity and affecting access to clean water - Help the Red Cross support with food and clean water today!
Help us plant trees with One Tree Planted! Every tree makes a positive impact for nature, wildlife, and communities.
Trees clean our air and water, create habitat for biodiversity, contribute to our health and wellbeing, and create jobs for social impact.
WHY REGENERATION
& CONSERVATION
ROARR is designed to raise awareness and vital funds supporting reforestation, river conservation, and the important improvement of human relationships with nature. Africa’s lush forests and vast rivers play a vital part in regulating the climate, supporting biodiversity and generating energy, but they are also on the frontline of climate change’s devastating effects.
Right now Zambia is suffering from the worst drought on record, putting millions of people at serious risk from water, food and power shortages. But there is still hope. If we can inspire enough people to take the right action, right now, we can help to preserve and regenerate these crucial ecosystems in Africa and around the globe.
Research shows that we are becoming increasingly desensitised to bad news. Instead of feeling roused by more reports of extreme weather events, we end up feeling overwhelmed, emotionally drained and ultimately, powerless. To shake society out of this growing climate apathy, we believe we need to radically reframe the issue.
meet OUR SUPPORTERS & AMBASSADORS
“We are completely behind The Victoria Falls Live project team and their incredible vision to stage a unique charity concert for nature at Mosi-oa-Tunya and broadcast it worldwide.”
Mr. Hakainde Hichilema, President of the Republic of Zambia.
The ROARR Begins
Join us and upload your ROARR to socials today! Tag it and help us give nature a voice.
LEARN
Visit our partners' sites and learn all about the situation facing Zambia, Africa and the Globe as we all face climate changes.
ACT
Every action plays a part, from changing your energy supplier or helping with local waterways cleanup efforts, to donating funds to organisations who have established programmes which are already making impact.
ROARR
Tell your friends and family, post on social media, plan your own event, tell anyone who'll listen. Nature needs us but we need nature more.
ROARR with us and make a difference today!
OUR PARTNERS
Join us and a collective of world-renowned experts in conservation, sustainability, politics, entertainment, communication and media - including Immersive International, One Tree Planted, and the government of Zambia.
join us in spring 2025
We'll be returning to Victoria Falls in April 2025 with some of the best Zambian, African and international artists, musicians, and storytellers - all performing for nature, in nature and powered by nature.
hear us ROARR!
Be the first to hear about our upcoming events, messages from our ambassadors and other exciting updates! Register your email address today.
