theROARR
When nature rumbles the world listens
ROARR is a bold and ambitious world-first project to inspire hope and action, advocate for innovative solutions, and remind us of the profound connection between humanity and nature...
...on the biggest natural canvas in the world.
This groundbreaking show concept about nature, in nature, for nature and powered by nature, will be set against the stunning backdrop of the UNESCO World Heritage Site, Victoria Falls. We will create the world’s biggest visual show spanning a natural canvas of 1.7 km wide and 150m high, featuring unique performances from some of the most interesting artists and voices of our time.
The show's ambition is to act as the foundation of a global conservation and regeneration movement that gives nature a voice by putting the wonder of the natural world centre stage.
In nature - Powered by nature - Supporting nature
Stream & Share our track Waterfalls Never End today
Help raise money for nature with every listen. Proceeds from each stream will be donated to local climate-supporting projects in Zambia.
watch us in action
SUPPORTING CONSERVATION
Across the world human activities are putting the vital resource of rivers and lakes under tremendous strain.
We need to protect what we have here and now for the benefit of all.
RESPONDING TO CLIMATE CHANGE
Drought across Zambia and surrounding countries in Africa is impacting thousands of people, resulting in food insecurity and affecting access to clean water.
To build a sustainable future we first need to respond to what is happening.
INVESTING IN REGENERATION
Nature creates habitats, builds biodiversity, contributes to our health and wellbeing.
We will be working with an interlinked ecosystem of innovative social enterprises, charities and non-for-profits to make a real difference from the ground up.
WHY REGENERATION
& CONSERVATION
ROARR is designed to raise awareness and vital funds supporting reforestation, river conservation, and the important improvement of human relationships with nature. Africa’s lush forests and vast rivers play a vital part in regulating the climate, supporting biodiversity and generating energy, but they are also on the frontline of climate change’s devastating effects.
Right now Zambia is suffering from the worst drought on record, putting millions of people at serious risk from water, food and power shortages. But there is still hope. If we can inspire enough people to take the right action, right now, we can help to preserve and regenerate these crucial ecosystems in Africa and around the globe.
Research shows that we are becoming increasingly desensitised to bad news. Instead of feeling roused by more reports of extreme weather events, we end up feeling overwhelmed, emotionally drained and ultimately, powerless. To shake society out of this growing climate apathy, we believe we need to radically reframe the issue.
meet OUR SUPPORTERS & AMBASSADORS
“We are completely behind The Victoria Falls Live project team and their incredible vision to stage a unique charity concert for nature at Mosi-oa-Tunya and broadcast it worldwide.”
Mr. Hakainde Hichilema, President of the Republic of Zambia.
The ROARR Begins
Join us and upload your ROARR to socials today! Tag it and help us give nature a voice.
LEARN
Visit our partners' sites and learn all about the situation facing Zambia, Africa and the Globe as we all face climate changes.
ACT
Every action plays a part, from changing your energy supplier or helping with local waterways cleanup efforts, to donating funds to organisations who have established programmes which are already making impact.
ROARR
Tell your friends and family, post on social media, plan your own event, tell anyone who'll listen. Nature needs us but we need nature more.
ROARR with us and make a difference today!
OUR PARTNERS
Join us and a collective of world-renowned experts in conservation, sustainability, politics, entertainment, communication and media - including Immersive International, One Tree Planted, and the government of Zambia.
join us in spring 2025
We'll be returning to Victoria Falls with some of the best Zambian, African and international artists, musicians, and storytellers - all performing for nature, in nature and powered by nature.
hear us ROARR!
Be the first to hear about our upcoming events, messages from our ambassadors and other exciting updates! Register your email address today.
